LG’s ‘Chocolate’ Becomes Worldwide Phenomenon

A delectable mobile handset known as the ‘Chocolate Phone’, first in LG Electronics (LG) black-label phone series has become the favourite treat of handset buyers worldwide. The phone from LG, a leader in consumer electronics and mobile communications, officially débuted in London, U.K. in early May and continued its tour to China, Russia, Mexico, Taiwan, Hong Kong, Singapore, Turkey, Iran and U.A.E.. There are still upcoming launch events in other cities around the world. The earliest event is scheduled on May 29 in Bangkok. The phone has been sparking a buzz among trendsetters and socialites in every fashion capital.

Mr. Mun-Hwa Park, President and CEO of LG Electronics Mobile Communications Company, said, “The Chocolate phone is for discerning customers, in every market worldwide, who view mobile phones as fashion statements. LG is now positioning its mobile handsets as premium products and this stunning phone is just the beginning. The global launch has been extremely successful and we are already seeing a flood of reorders.”

More than half a million Chocolate Phones have been sold worldwide in the four weeks since the global launch in London, where the phone has already sold out. Retailers there are anxiously awaiting additional shipments, and there are long waiting lists of customers with a craving for Chocolate. The phone has also taken the No. 1 best seller position at Carphone Warehouse, the largest European mobile phone retail chain. It also took the top sales spot in Mexico, with 25% market share, beating Motorola’s Razr when it was launched there. Saudi retailers have already signed numerous pre-release sales contracts for the phone, anticipating a huge demand. It is no wonder why the Chocolate phone was chosen for the cover of Swedish mobile phone specialty magazine Mobil, which touted it as the next million unit seller after Razr.

The Chocolate Phone’s success results from the combination of its excellent design, marketing and a proactive sales strategy. LG has hired Colleen McLoughlan, fashion icon and girlfriend of premier leaguer Wayne Rooney, as UK’s primary Chocolate phone ambassador. She mentioned, “The LG Chocolate phone is working as an accessory for any outfit. It’s unique, sleek and exactly the right size to pop into any handbag for any occasion. The black and red theme really makes this phone stand out and the touch sensitive buttons make it beautiful.”

The Chocolate phones have also been presented as gifts for celebrities like Pierce Brosnan, Gwyneth Paltrow and Claudia Shiffer in London launch event. The strategy to position the phone in the luxury market was a great success. In Taiwan, a huge buzz was created prior to the launch event, because of a massive outdoor advertising campaign, and buzz among bloggers. LG use of locale tailored marketing strategies and securing of sales channels through major retailers, led to the incredible sales success.

Though the Chocolate phone phenomenon is expected to continue for the time being, LG is already planning the next move to secure its premium position in global mobile industry, now being established.

AMD launches Live! entertainment PC platform

SUNNYVALE, CALIF. -- May 31, 2006 --AMD (NYSE: AMD) announced today the next milestone in digital entertainment with the AMD LIVE!™ PC — a full-featured, easy-to-use media center PC, designed to enable consumers to organize, distribute, share, and enjoy their content collection throughout the home and on the go. Leading OEMs including Acer, Alienware, Fujitsu Siemens Computers, Gateway, HP, Sahara, and Tsinghua Tongfang, as well as system builders in North America, Western Europe, and China, will have AMD LIVE! PCs, powered by the award-winning AMD Athlon™ 64 X2 dual-core processor, starting in June. The AMD LIVE! Entertainment Suite, a collection of services and applications designed to enhance the PC experience, is also available today at www.amdlive.com.

“The AMD LIVE! PC and AMD LIVE! Entertainment Suite represent the culmination of industry-leading companies collaborating around open standards to deliver compelling entertainment solutions,” said Bob Brewer, corporate vice president, Desktop Business, AMD. “With the AMD LIVE! PC, AMD begins delivering on its vision for merging broadcast TV content with interactive, personalized broadband applications and services, all without disrupting the devices already accepted and used by consumers in their homes today.”

The AMD LIVE! PC is designed to help consumers get more enjoyment out of their digital media by consolidating their content in a central location and delivering the tools to help them easily and seamlessly access that content through the devices they already have.

“Today customers are looking for PCs that will allow them to view, interact and play new content from broadcast television to music to games,” said Tom Anderson, vice president of marketing, global consumer PCs, Personal Systems Group, HP. “By offering AMD LIVE! branded PCs, our customers will have the ability to buy a PC that will meet their evolving entertainment needs.”

“We’ve seen remarkable enthusiasm for Windows XP Media Center Edition PCs, which enable consumers to enjoy their photos, music, TV shows and movies throughout the home,” said Mike Sievert, corporate vice president, Windows Client Marketing at Microsoft. “By collaborating with AMD to deliver a powerful combination of digital entertainment software on a strong media platform, Microsoft is helping to provide consumers with rich, engaging experiences.”

The first solutions to be offered in the AMD LIVE! Entertainment Suite include AMD LIVE! On Demand powered by Orb Networks: a service that streams live or pre-recorded television programs, photos, music and movies to many common Web-connected devices; AMD LIVE! Compress: a tool that optimizes recorded television content in order to save space and time, enabling customers to save up to 10 times as many TV shows on their PC; AMD LIVE! Network Magic: an easy to use service that allows users to set up, manage and secure their home network; AMD LIVE! LogMeIn: a service providing users the ability to remotely control their AMD LIVE! PC to obtain access to content, files and programs from anywhere; and AMD LIVE! Media Vault™: a service that can automatically back-up users’ digital content collection to a secure online server. Once registered and activated, AMD LIVE! PC users will receive 25GB of free storage to safely store their personal photos, home movies and music collections.

Many of these applications and services are available for free download beginning today from AMD at www.amdlive.com. Over time, the website will evolve into a repository of tips and tools to help consumers build out their entertainment world. With home networks, and using technology such as Microsoft Media Center Extender, the site will be available both in a “two-foot” Internet in the study and “10-foot” television experience in the living room.

“Our vision for AMD LIVE! is to apply the power and flexibility of AMD64 processors in ways that help consumers to get a richer entertainment experience when and where they want, using their favorite entertainment components and devices,” said Joe Menard, corporate vice president, Consumer Business Segment, AMD. “Moving forward, our mission is to put in place the additional technology and expand the ecosystem to make these new experiences even more simple and enjoyable.”

AMD recently announced their agreement with STMicroelectronics to develop world-class, high-definition networked set-top box solutions for consumers to connect to a desktop or notebook PC, transforming the TV experience from traditional and “linear” to a new, interactive experience. AMD and STMicroelectronics will demonstrate this solution from June 6-9 at Computex in Taipei, Taiwan.

AMD LIVE! PCs will improve consumers’ connectivity by enabling their PC to stream music through their entertainment center, view and share photos on the TV, burn recorded TV shows, videos, music and pictures to a DVD or CD, or transfer this same content to a notebook, MP3, portable media player (PMP) or personal digital assistant (PDA). Consumers will be able to build their entertainment world at their pace with AMD LIVE! PCs designed for flexibility, built for longevity and engineered for the future.

The BenQ-Siemens A38 and the BenQ-Siemens A58

The BenQ-Siemens A38 and the BenQ-Siemens A58 are both beautiful accessories and reliable companions in daily mobile life

BenQ Mobile’s new economy class features design, function and quality

Munich, May 24, 2006 | BenQ Mobile ’s new economy class models combine modern design and professional functionality. Both the design-oriented BenQ-Siemens A38 and the business-oriented BenQ-Siemens A58 with integrated Bluetooth technology offer top-class quality and optimal reliability at affordable prices. Because of their ergonomic design and clear menu navigation, the new economy class models can be operated conveniently in every situation of daily life. Focusing on the most important functions, they provide everything one could want for mobile telephone calls and data transfer. BenQ Mobile has thought of everything to make life on the move more pleasant: an organizer, a large address book as well as various mobile games which are just some of the versatile features of the new A Class mobiles.
The BenQ-Siemens A38 – the new economy class model for speech telephony
The BenQ-Siemens A38 is perfectly suited for all those who want to use their mobiles for making calls without sacrificing reliability and modern design. The classic, slender bar form (103.5 x 45.5 x 18.75 mm) fits snugly into the hand. The structurally outstanding function keys in contrasting colors located above the keypad are particularly eye-catching. The A38 features a 1.4 inch color display with “Color super-twist nematic” (CSTN) LCD display technology. 60,500 colors, 96x64 pixels ensure outstanding legibility.

Forgot your best friend’s number? Thanks to the large address book in the BenQ-Siemens A38 (up to 300 entries) no phone number needs to be memorized. Moreover, the mobile phone can archive up to 300 text messages, and the Privacy Manager for incoming calls protects the user from undesired calls. The Privacy Manager couldn’t be easier - simply activate your list of pre-installed phone numbers from which you don`t wish to receive calls. Apart from 32-chord ringtones, the standard features of this solid phone also include an alarm clock, a world clock, a calendar and a calculator, as well as various mobile games. The long standby time of up to 286 hours and talk time of up to 248 minutes make the BenQ-Siemens A 38 a reliable companion in daily life. The Headsets HES-104 and HES-108, available as original accessories, provide hands-free talking in digital voice quality.

The BenQ-Siemens A38 will be available in the color variations “Bold Charcoal” and “X-treme Gray” from July 2006 in Europe . Market entry in Asia will ensue in August 2006. In Latin America , the mobile phone will be on retail sale from September 2006. Prices will be determined locally.


The BenQ-Siemens A58 – a business mobile with leisure features.
There is no need to forgo professional functions and comprehensive connectivity in the basic mobile segment either. The BenQ-Siemens A58 is an elegant A Class model with business capabilities. The mobile can be networked without cables to other appliances via the integrated Bluetooth interface. The BenQ-Siemens A58 also has a radio frequency connector (RF connector) and a serial interface for wired data links on board, enabling data stored in the phone and settings to be synchronized quickly and simply with a PC. Moreover, the BenQ-Siemens A58 can boast a connection for an external antenna to ensure optimum reception in a car.

The integrated organizer and clear unified contact book for up to 500 contacts make this mobile phone an efficient tool for coordinating both private and professional appointments. The BenQ-Siemens A58 also comes into its own as a dictating machine (recording time of up to 60 minutes). During a meeting, you will be notified discreetly of incoming calls by the vibration alarm and calls can be made in hands-free mode while you are taking notes, looking for files or making coffee.

The clear design of this slender mobile phone focuses on ergonomic shape and intuitive operation. Chromium elements on the sides of the casing provide visual design touches. The clearly structured keypad and the graphics menu on the mobile’s large “Color super-twist nematic” (CSTN) LCD display with 65,536 colors, 128x128 pixels enable everyone to become familiar with the operation of the device in no time. The mobile phone can also be personalized with individual MP3 ringtones.

A selection of headsets and car kits with Bluetooth technology is available as original accessories such as the new Car Kit Bluetooth Easy HKW-100. This product is a compact and flexible plug & play solution which offers the driver easy and secure operation due to the versatile positioning of its external keypad’s integrated microphone.

The BenQ-Siemens A58 will be available in Europe in the colors “Carbon Black” and “Mercury Silver” from August 2006. Prices will be determined locally.

STAY COOL THIS SUMMER WITH FUJIFILM'S NEW FINEPIX Z3

Continuing its history of developing digital cameras that look as good as the pictures they take, Fujifilm today announced the launch of the FinePix Z3, the latest model in Fujifilm's slim and stylish Z-Series of digital cameras and the successor to the FinePix Z1.

With an updated body and a new, funky second color – metallic blue – to go along with the traditional silver, the FinePix Z3 appeals to the most fashion-conscious consumer searching for an ultra-portable digicam that looks good as it takes great pictures.


Taking memorable, high-quality photographs while out on the town with friends at a restaurant or other nighttime spot is a challenging exercise for any owner of a compact digital camera. These picture-worthy moments often are snapped in close proximity to the subject and in low light, conditions that can lead to blurry photos, 'washed out' subjects and backgrounds lacking in detail.

With a 6th generation, 5.1 MegaPixel Super CCD sensor and a 2nd generation RP (Real Photo) Processor on board, the delete button may be one of the least-used controls on the FinePix Z3. The controls that will spell the end for those spoiled shots include:

Picture Stabilization
The FinePix Z3 combines higher light sensitivities (up to ISO 1600) with faster shutter speeds to stabilize pictures and reduce blur caused by both camera shake and subject movement. To make it easy for FinePix Z3 users to achieve blur-free results, Fujifilm has added a convenient 'Picture Stabilization' button to the FinePix Z3.

i-Flash
The FinePix Z3's Intelligent-Flash system, or "i-Flash", is more advanced than similar flash systems because it can detect more accurately the subtle lighting differences within a scene, and then light the subject accordingly with a variety of flash intensities. If the subject is off center and standing under a streetlight, the i-Flash system will correct the exposure automatically. i-Flash leads to pictures with more natural looking subjects and backgrounds that are full of bright and crisp detail.

"Natural Light" Shooting Mode
This mode preserves the scene mood and enhances background detail by shooting with faster shutter speeds at higher light sensitivities (if necessary) with a suppressed flash. This mode is perfect for low light moments that would otherwise be ruined by a powerful flash or situations where the use of flash is inappropriate.

Users can also experience the benefits of Natural Light through a feature called the 'Dual Shooting Mode'. In this mode the FinePix Z3 quickly shoots two images in rapid succession – one with and one without the flash – saving both. This convenient function, which is unique to Fujifilm digital cameras, allows for an on-the-spot picture comparison by the user, who can decide which photo is preferred.

In addition to these innovations, the FinePix Z3 has a number of other noteworthy features:

A reinforced, scratch-resistant, 2.5-inch LCD with a 230,000-pixel resolution and Fujifilm's glare-reducing CV Film for better viewing in direct light.
A high-quality, non-extending, refractive 3x optical zoom lens from Fujinon that keeps the FinePix Z3 thin.
Fourteen pre-programmed scene positions that trigger optimal settings based on the surrounding conditions.
VGA movie recording of 30 frames per second with sound.
The FinePix Z3 features 10MB of internal memory, a convenient feature that ensures extra storage space should the user want to squeeze in a couple of additional shots once their xD Picture Card is full.
"The FinePix Z3 has combined Fujifilm's rich photographic legacy with the style and sophistication that made the FinePix Z1 such a popular digital camera," explained David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, Fuji Photo Film U.S.A., Inc. "With industry leading innovations such as Picture Stabilization and the i-Flash system, along with its sleek design and cool new color, the FinePix Z3 is sure to turn heads."

The FinePix Z3 will debut in July 2006 at a retail price of $279.95.

LG Unveils the World’s First Digital Mobile Broadcasting MP3 Player

LG Electronics (LG), a leader in consumer electronics and mobile communications, has launched the first integrated-memory MP3 Player with Mobile Broadcasting (DMB) reception. The compact FM35 measures just 52mm wide, 92mm long and 14mm thick. It gives consumers an added choice in LG’s DMB lineup, which includes mobile handsets, notebook PCs and PDA's with DMB functionality, offering more choices to customers.

Mr. Si-Bum Park, the marketing head of LG Electronics said, “The FM35 is the slimmest and most compact DMB device available. It has 2GB of integrated memory, so users will be able to carry all of their favourite songs with them. We offer many options in our DMB product line so consumers can choose the mobile TVs that best fit their lifestyles. LG will secure leadership in the mobile broadcasting device market by continuing to update and expand our DMB product line.”

The FM35’s minimalist design and black-and-white façade create a polished look for this high-tech device. It has a 2.4-inch 16:9 aspect ratio LCD display, which allows the viewers to see vivid details of the digital broadcasts. A 360-degree rotating DMB antenna guarantees high-quality reception and 2GB of integrated flash memory store up to 500 music files. The device supports popular audio file formats including MP3, WMA, OGG, AVI and ASF. It allows users to multitask, listening to music and viewing pictures at the same time.

Other features include lithium ion polymer battery which can be recharged through the USB cable or connection of the mobile phone cable. Users can watch four hours of DMB broadcasts or listen to 55 hours of music between charges. The FM35 is also capable to storing images and text files downloaded from a PC, allowing users to access the files on-the-go. The DMB MP3 player also features ultra high-speed file transfer capability through its USB 2.0 and a powerful broadcasting output of 18mW.

LG expects the FM35 to further boost business in the mobile device business. The company will continue to lead convergence technology through its mobile broadcasting devices.

The smallest of Nokia Eseries, the Nokia E50 business device for mobile professionals

Espoo, Finland - Nokia (NYSE:NOK) today announced the latest addition to the Nokia Eseries family of business devices, the Nokia E50. With excellent voice, email and data capabilities, the Nokia E50 offers enterprises a cost-efficient way to extend mobility to a broader range of employees, enabling them to access company telephony and business applications whenever required. Just as importantly the globally-viable Nokia E50 device is easily and securely managed by a company's IT department through Intellisync Device Management solution.

With classic Nokia design, the small, sleek, and stylish Nokia E50 is also designed for people who want a single phone for both business and leisure use. For example, the device comes equipped with pre-installed business applications, exceptional voice and calling functionality, and the ability to have two phone numbers in one phone, while lifestyle features include an MP3 player and optionally a 1.3 mega pixel camera all packaged in a discreet glossy metallic case with a touch of color.

Built on S60 3rd edition smartphone platform and Symbian OS for enhanced security features and device control, the Nokia E50 supports popular corporate mobile email solutions, including Intellisync Wireless Email by Nokia, BlackBerry Connect, Visto Mobile, Altexia, and Microsoft ActiveSync. The thinnest Nokia Eseries quad-band phone (EGSM 850/900/1800/1900), the Nokia E50 supports GSM networks worldwide, offering clear phone calls and rich voice and calling functionalities. With up to six hours of talk time, the Nokia E50 offers significantly high battery performance for such a small phone.

"Nokia is committed to helping companies realize the full potential of mobility for a variety of employee needs," said Antti Vasara, senior vice president, Mobile Devices, Enterprise Solutions, Nokia. "By designing our enterprise offering of robust and easy-to-use devices, solutions and services to address the entire spectrum of mobility requirements, we are helping businesses to mobilize and manage the entire employee base," he continues.

Enhancing mobile employees' productivity and tangibly reducing costs

With the addition of the Nokia E50 to its portfolio of business class devices, Nokia is continuing to expand workforce mobility by offering advanced call features. The add-on business voice solution enables easy integration with an existing business voice infrastructure (PBX). For example, mobile least cost routing helps companies save on long distance and international calls by routing mobile phone calls through the corporate PBX, thereby removing cost barriers associated with business mobility. Companies with Avaya Communication Manager can already connect the Nokia E50 directly to their company phone networks, using the Avaya one-X Mobile Edition client preloaded on their phones. With Avaya client, the Nokia E50 works like a traditional office phone enabling services such as short number usage, call forwarding, one-touch voice mail and extension dialing. In addition, the phone will include a CD featuring a demonstration of the Avaya one-X Mobile Edition, as well as a client installer.

The Nokia E50 comes with a set of pre-installed business applications that help increase the productivity of mobile professionals. The Nokia Team Suite, part of the Nokia Office Tools offering, helps to facilitate conference calls and to initiate push-to-talk sessions with selected team members easily and fast, through a built-in speakerphone. The Nokia E50 also includes a search function enabling fast queries into critical data such as, contacts, emails and messages. Important business attachments received via email, such as documents, presentations, and spreadsheets, can be swiftly accessed via the Quickoffice viewer.

A Part Of The Portable Live, E10

Fun control-Multimedia Player E10 : You can use the E10 with 1.5-inch-wide TFT LCD as a VOD player, flash game player, image viewer, radio, and text viewer. Data control-6G HDD Storage (1,500 Music Files) : E10 is the most effective portable storage for your life convenience. TV remote control-Transformation at Home : The Universal TV Remote Control function has made the E10 more useful than ever.





- Easy access based on intuitive '4-way button' interface
- Color LCD with dynamic GUI
(1.5 inch TFT-LCD)
- Plays up to 32 hours with internal rechargeable battery
- Supports music file such as MP3, WMA, ASF and OGG Q10
- FM radio and FM recording reservation
- Photo album + Slide show (File Type : JPG **)
- Movie player***
- Voice recording
- Alarm with real-time clock
- Text viewer
- FLASH player + Game (Macromedia Flash Lite 2.0)
- USB 2.0, Ultra Fast Data Transfer
- Easy synchronization on iriver plus 2 which is a digital jukebox program
- Firmware Upgradable

See the product here

MSI first in the world to sell AMD X2 Notebooks

MSI today announced the first-in-the-world and best dual core solution, the sensational MSI S271 notebook . This notebook is accessorized with AMD's most powerful X2 dual core, Turion™ 64 X2 Dual Core Platform processor, becoming the best candidate as the best notebook. This brand new MSI S271 comes with a durable and elegant Al-Mg alloy case, high definition Super Glare Type 12" WXGA LCD, embedded ATi UMA graphic interface, and Digital Surround Sound, as well as some top notch features including MSI's Dual CoreCell, 802.11b/g and BlueTooth 2.0 wireless communication. All these features are stored in a compact body, only 2 cm in thickness and less than 2 kgs in weight. In short, MSI S271 is all you have dreamed for.

MSI S271 notebook , designed for the business people who are looking for high mobility and high calculation capacity, is built upon the Turion™ 64 X2 core, providing high multitasking efficiency and allowing your work to be done in the shortest time. It uses a full size keyboard, implying you can rapidly enter texts or documents just like you have been doing with a desktop. The Unique Butterfly Touchpad is designed with high sensibility, which results smooth operation in moving a cursor, clicking, scrolling and browsing the web pages.


MSI S271 is equipped with a 12-inch high definition LCD, which comes with perfect 16:10 WXGA ratio and 1280×800 pixels. The embedded ATI RADEON® Xpress200 graphic chip can handle all 3D games and professional graphic design software applications, thus satisfying the needs for work and entertainment. MSI S271 has been designed for the best performance and best hardware arrangement without considering the production cost. It comes with 512M B or 1GB of DDR2 memory and 60 ~ 120GB high capacity HDD, 5400rpm, facilitating user using more applications, even professional ones, concurrently. Furthermore, MSI S271 supports wireless network equipment, such as 802.11b/g wireless network interface supporting 54M bps transfer rate, allowing users surf freely at airports, restaurants, offices etc. The Bluetooth 2.0 wireless communication allows more connections to digital mobile devices and peripherals, which includes PDA, mobile phones, earphones, printers, walkmans, GPS and Bluetooth mouse, etc. Life in the digital era deserves a convenient digital lifestyle.

Equipped with MSI's latest Dual CoreCell ASIC, MSI S271 has successfully optimized its efficiency, silence, and image quality, bringing better efficiency and longer battery time. For the efficiency, the dynamic overclocking technology for CPU and GPU improves the overall processing efficiency and effectively prolongs the battery life. For the silence, Dual CoreCell applies the silence energy saving technology, which reduces the fan operation according to the system detection, to meet the silence requirements. For the image quality, along with Vivid, Dual Core Center technologies, MSI S271 also uses the dynamic boost voltage mode to provide extra voltage to the LCD for displaying not only more vivid, brighter and saturated color, but also genuine color.

MSI S271 is officially in the market now. You may find it in any MSI dealers and authorized retailers, and try it yourself and feel its power and attraction.

GOLDVISH INTRODUCES THE WORLDS MOST EXCLUSIVE DESIGNERS CELL PHONE COLLECTION

Solid gold, top-quality diamonds and advanced technology
There is a new benchmark in the niche market of luxury cell phones and the name is
GoldVish. Never before have gold and diamonds been combined with such refinement with
state of the art mobile phone technology, high-end design and handmade quality. Crafted in the heart of Switzerland, where the watchmakers tradition guarantees utmost precision and attention to detail.



The GoldVish cell phone is designed by Emmanuel Gueit, who manages not only the design department of GoldVish, but also the stringent quality control. Gueit has numerous very successful watch and jewelry designs to his name and is regarded as one of the most talented designers in the industry. And with a choice of 16 models, there is always the perfect GoldVish for every man and woman.

The elegant lines and beautiful presence of this unique cell phone are underlined by the tasteful use of numerous diamonds and top grain croco or stingray leathers for the backside.

And it doesn't matter if you prefer rose, yellow or white 18 crt gold. Platinum is of course an option. And the GoldVish is a true golden phone, because of the solid golden casing. No less than 140 gram of solid gold is used to assemble each GoldVish. The buttons and other details of this remarkable phone are finished with VVS1 top-quality diamonds, of course all with official certificates.

With the introduction of this remarkable cell phone, the Geneva based GoldVish company firmly establishes its position as leading in the exclusive segment of luxury personal communication.

Goldvish Homepage

Nokia 5500 Sport: Smartphone with a six-pack

May 10, 2006
Espoo, Finland - On the bank of Iceland's world-famous Blue Lagoon, the Nokia 5500 Sport leaped into the world arena, displaying its sleek, sporty design with an athletic lifestyle appeal. The Nokia 5500 Sport features all the technology that every active-minded consumer needs, and is specially designed to withstand the daily rigours of work and work-out.

"The Nokia 5500 Sport combines the passion and spirit of sports with the latest in mobile communications. It's an ideal companion for an active, urban lifestyle," says Heikki Norta, Senior Vice President, Mobile Phones, Nokia. "There is a very sizeable audience of consumers who demand sport-inspired products, even if they are not professional athletes themselves. The Nokia 5500 Sport offers these consumers a mobile phone suited to their specific needs - during a jog in the park, a day at the beach and even that dress-to-impress first date."

A mode to match your mood

A single button serves to activate three dedicated "modes" - a phone mode to stay in touch, the music mode to unwind or power-up, and the sports mode to help you break a sweat. The Nokia 5500 Sport also offers "text-to-speech" technology. Don't take your eyes off the track or that magazine, just tap the Nokia 5500 Sport and the message is read out to you. In sports mode, the Nokia 5500 Sport reads the status of your workout, allowing you to stay focused on the task, or the excercise, at hand.

When music is on your mind, the Nokia 5500 Sport gives you a jump start. Supporting a multitude of different digital music formats and memory cards of up to 1GB (microSD), the Nokia 5500 Sport can hold approximately 750 songs. With your music collection in hand, every activity has its own soundtrack!

Switched into sports mode, the Nokia 5500 Sport helps you keep track of work or your work-out. The integrated pedometer feature serves to monitor distance walked or calories burnt -during a busy day in the city or that breathtaking cardio session. For extra durability, the Nokia 5500 Sport features an ergonomic stainless steel casing, complemented by a splash and dust resistant shell and rubber grips.The sleek Nokia 5500 Sport is engineered with materials used in the latest high performance running shoes which make it look good on and off the court.

The triband Nokia 5500 Sport (GSM 900/1800/1900) is scheduled to sprint into stores during the summer (3rd quarter) of 2006 and is expected to retail for around 300 EUR before taxes and subsidies.

ATI Boosts Performance and Productivity of Today's Notebook Computers with New Radeon® Xpress™ 1100 Series

ATI Technologies Inc. is squeezing longer life and more performance into today's notebook computers with the introduction of the new Radeon® Xpress™ 1100 series of chipsets, supporting AMD's Turion™ 64 X2 mobile technology. The Radeon Xpress 1100 series is built to deliver the ultimate mobile computing experience on the AMD platform, including industry-leading battery life, a 33 percent faster graphics core, and support for Microsoft Windows Vista. Whether for work or for play, the Radeon Xpress 1100 series is designed to squeeze the maximum productivity and performance out of today's notebooks, while still resulting in ever thinner and lighter designs due to its power- and heat-efficient architecture.

The Radeon Xpress 1100 series will be available through leading notebook OEMs, including Fujitsu-Siemens Computers, Gateway, and HP.

"As industry leaders, ATI and AMD share a common goal to improve the mobile computing experience by increasing and optimizing performance, while driving thin and light notebook designs. AMD Turion 64 X2 mobile technology has been designed for that purpose, with long battery life and reliability. When combined with ATI's Radeon Xpress 1100 series of chipsets, the two complementary technologies, designed for power efficiency and performance, deliver a leading-edge mobile computing experience," said Chris Cloran, vice president, mobile division, AMD.

The Radeon Xpress 1100 series optimizes performance for the mobile world, providing advanced functionality for today's graphics-intensive business applications, the latest 3D games, and high-quality multimedia and digital entertainment. Features include:

Epic battery life - The Radeon Xpress 1100 series eliminates the need for outlet hounds to hunt down power at airports and cafes, and ensures productive trips for the entire length of long flights, whether it's from New York to Los Angeles or London to Moscow. The Radeon Xpress 1100 series includes ATI's fifth-generation power management technology, Powerplay™, that automatically adjusts the balance between performance and power consumption based on the workload. Through a combination of hardware and software, Powerplay optimizes the clock speed and voltage of the Radeon graphics core, and the LCD refresh rate to extend battery life. In combination with AMD PowerNow!™ technology, a key feature designed into AMD Turion 64 mobile technology, the Radeon Xpress 1100 series with Powerplay delivers the longest battery life yet in an AMD mobile platform.

Faster graphics, better multimedia - Delivering 33 percent faster graphics than the Radeon Xpress 200M, the Radeon Xpress 1100 series provides tremendous value in a mobile platform for today and tomorrow. With support for DDR2 up to 667 MHz and DirectX® 9, Radeon Xpress 1100 series notebooks are ideal for media-intensive tasks such as digital content creation, viewing, and editing. Integrated video processing and acceleration makes DVD playback smooth, and the powerful graphics core easily handles the latest 3D games.

A view to Microsoft Vista™ - While the latest power and graphics features make the Radeon Xpress 1100 series a tremendous value today, the chipset is also future-proof, providing support for the Microsoft Windows Vista premium experience, including the high-resolution 3D Aero™ user interface, graphically intense applications and flawless high-definition content playback. Not only does this ensure that notebook manufacturers and users get the most from their mobile computing investments, but it also makes certain that users can take advantage of all that Windows Vista has to offer upon its release.

"The ATI Radeon Xpress 1100 series of chipsets for AMD-based notebook platforms delivers mobile computing at its best. With industry-leading battery life, superior graphics and digital media capabilities, and support for Microsoft Windows Vista, the ATI platform powered by AMD Turion 64 X2 mobile technology is well-suited for businesses and consumers alike," said Phil Eisler, senior vice president and general manager, Integrated and Mobile Business Unit, ATI Technologies. "ATI's chipset business is poised for further success with the introduction of this new family of offerings, and continuing innovation in the chipset market that will bear fruit in the weeks and months to come."

For more information on the Radeon Xpress 1100 series of chipsets supporting AMD's new Turion 64 X2 mobile technology, visit ATI online at http://www.ati.com/products/mobile.html.

SONY UNVEILS WORLD’S FIRST BLU-RAY NOTEBOOK COMPUTER

New VAIO PC Offers the Ultimate in High-Definition


SAN DIEGO, May 16, 2006 – Sony today took the wraps off the world’s first Blu-ray Disc enabled notebook computer-- the VAIO® AR which will be available this summer.

Part of a series, the VAIO AR comes in two different configurations: Premium and Standard. The AR Premium version plays Blu-ray Disc high-definition content, so you can enjoy movies in full 1080p HD resolution. The notebook has a17-inch WUXGA (1920 x 1200) widescreen display and uses Sony's XBRITE Hi-Color™ LCD technology.

For those who prefer to watch content on a larger screen, the AR model also has an HDMI™ connector and included cable that connects to high-definition televisions for a larger viewing experience.

In addition to supporting HD playback, the VAIO AR notebook is a multimedia powerhouse with the capability to record high-definition camcorder content to Blu-ray Discs. Now aspiring moviemakers can shoot, edit and burn their HD creation on a PC -- all in native 1080 resolution.

Using an extensive suite of dedicated software applications, you can also edit high-definition footage and share it on Sony high-capacity BD-R and BD-RE Blu-ray Discs (up to 50 GB) or on traditional DVD-R/RW, DVD+R/+RW capitalizing on flexible storage, playback and recording.

“The VAIO AR has the ability to capture, edit and record in HD on a notebook PC right out of the gate,” said Mike Abary, vice president of VAIO product marketing at Sony Electronics in the U.S. “Combined with unsurpassed storage capability our new Blu-ray Disc enabled notebook computer offers users with limitless creative possibilities.”

Luxuriously designed and powerfully equipped, the AR Premium is available in a high gloss, piano-black finish with silver trim and an illuminated VAIO logo. It also has the latest Intel® Centrino® Duo mobile technology for processor-heavy multi-tasking and high-definition video editing.

Let Me Entertain You

Packed with a host of entertainment features, the AR will ship with Microsoft® Windows® Media Center Edition 2005 and includes a built-in standard-definition NTSC

TV tuner (select models) and onboard TV controls, so you can watch and record live television.

The AR Premium also incorporates an NVIDIA® GeForce® Go 7600 graphics card featuring 256MB dedicated video memory. It is ideal for handling high-definition content, television broadcast and DVD playback and bringing gamers closer to the action. The AR series also incorporates a camera and microphone allowing users to chat online with friends and family.

The AR Standard model will start at about $1,800, while the AR Premium Blu-ray Disc enabled model will go for about $3,500. The Premium model will be shipped with the Sony Pictures Entertainment Blu-ray Disc release, “House of Flying Daggers,” providing a high-definition experience on the PC right out of the box.

The VAIO AR series will be available online at www.sonystyle.com and at Sony Style® stores or select retailers around the country.

HP iPAQ hw6940 Mobile Messenger series

The HP iPAQ hw6900 Mobile Messenger provides all the essentials to keep your business running even when you're away from the office -- phone, e-mail, and more secure access to business-critical information. At the same time, let your HP iPAQ keep life fun using GPS Navigation, the HP Photosmart Camera, and Microsoft® Windows Media Player 10 Mobile to play your digital music and videos.

Features:
• iTALK -- Quad-band GSM technology delivers high quality mobile voice4 and data services5 with roaming capabilities across the world.

• iCONNECT -- A variety of integrated wireless technologies, including GPRS/EDGE, Wi-Fi, and Bluetooth let you connect and communicate in and away from the office.1,2

• iFIND -- Transform your HP iPAQ into a personal guide to get you where you need to go with the built-in GPS receiver.3

• iWORK -- Read and respond to e-mail using powerful solutions that help maintain your businesses' security. A Mini-SD slot is available to add memory as you need it or to exchange files between your HP iPAQ and another device.

• iCREATE -- The built-in HP Photosmart Camera allows you to take a quick photo and share it wirelessly from your handheld.1

• iPLAY -- Your HP iPAQ keeps life fun with Microsoft Windows Media Player® 10 Mobile to play your music and videos, HP Photosmart Mobile Software to show off your photos, and Windows Mobile games to challenge your mind.

• Internet Explorer Mobile, Windows Media® Player Mobile and Microsoft® Office programs for Windows Mobile™

Toshiba to roll out HD-XA1, HD-A1 HD-DVD players in March

The new HD DVD players, HD-XA1 and HD-A1, take advantage of a wide range of advanced capabilities offered the HD DVD format, the next-generation DVD format defined by the DVD Forum. Both models offer superior high definition images, crystal clear audio, and the enhanced functionality delivered by such features as Advanced Navigation using "iHD."

New W700 WALKMAN® Phone launched in Titanium Gold colour

The latest addition to Sony Ericsson’s Walkman® phone family, the W700, will appeal to lovers of classic and discreet design. Available in subtle Titanium Gold the W700 is the 8th Walkman® phone from Sony Ericsson, and it broadens the appeal of the category to new groups of music listeners. Great listening and easy to operate, it combines a top quality music player with a 2 Megapixel camera plus lots of features for fun and work. The Walkman® music player even works with the phone turned-off – great for use on flights.

“The W700 builds on the legacy of the first Walkman® phone, the W800. This phone will appeal to anyone who wants a quality music player in their phone for occasional listening,” said Jan Wäreby, Corporate Executive Vice President, Head of Sale and Marketing, Sony Ericsson.

There’s also greater potential to expand the storage capacity. As with all Walkman® phones a Memory Stick PRO Duo is included in the box. The W700 comes with 256MB - enough to hold 6 CDs for occasional music listening. But with up to 2GB versions on the market, enough to hold 47 CDs, there is enough music storage available to entertain on even the longest of journeys.

W700 comes supplied with high quality headset that plugs into a standard connector, so you can connect a favourite headset of your own if you wish. There are also a full range of plug-in music accessories from small portable speakers to car systems available.

Music management couldn’t be simpler. All the software and cables you need to rip CDs to your PC and transfer them to the phone is included the box.

The W700 will ship globally during Q2 2006 and be available in Titanium Gold. A Smooth White colour variant will be available in some markets.

AW8D from ABIT – Drifting Redefined

April 17, 2006 - Today sees the launch of the new ABIT AW8D motherboard, based on the Intel 975X express chipset.

The road to ultimate performance is fraught with twists and turns. Handling the hairpin turns of overclocking takes total control – complete interaction between man and machine. One wrong maneuver could mean the difference between crossing the finish line and careening off the track. Does your PC have what it takes to drift into performance nirvana?

Be sure with the ABIT AW8D. Engineered with the finest components and latest technologies, the AW8D gives you the control and stability you need to redline your system for maximum performance. The Intel 975X chipset delivers blistering visual output with not one, but two PCI-E graphics slots. With support for ATI CrossFire, dual-core CPUs, and DDR2-800 memory bristling under the hood, the AW8D-MAX gives you the horsepower to take your PC to the next level.

Take the wheel and shift into high gear with ABIT's µGuruTM interactive system management, which allows you to monitor and overclock your system on-the-fly. Dual native PCI Express Gigabit LAN ensures maximum networking speeds and IEEE 1394 support allows the AW8D to connect to today's high speed peripherals. For the ultimate ride, ABIT's exclusive Silent OTESTM Technology keeps your system cooled with zero noise, allowing you to fully enjoy the Dolby® Master Studio Certified audio. ABIT's AudioMAX 7.1 High Definition audio delivers a signal to noise ratio of over 99dB for the highest audio quality.

Embedded in this beautiful beast you will find specialized PWM design and placement, with the inclusion of a higher and wider heatsink to facilitate excellent heat transfer. To top it off you will find excellent placement of high quality Japanese made capacitors around the high frequency PCI-Express slots to provide stable and durable voltage regulation.

ABIT AW8D has arrived. Let's buckle up!

Wii Will Offer Unprecedented Video Game Experiences for Everyone

Nintendo's Console Takes the Next Leap in Video Games
LOS ANGELES, May 9, 2006 – For more than 20 years, video game players have used body language to "help" them play. With Nintendo's upcoming Wii console, those movements become a real part of the play. After grabbing the Wii Remote for the first time, hesitation gives way to concentration. Confidence builds. Excitement morphs into pure delight. And everyone watching says the same thing: "Hey – let me try!"

What drives this phenomenon? A remarkable controller and games that enhance the experience … realizing that the swing of your arm – not the movement of your thumb – causes a baseball to leave the park or a sword to find its mark. The Wii console introduces the next leap in gaming, one where players not only control their characters on the screen, but they also become them.

"The Wii console gives every game developer a tool to create new experiences, not just linear advancement," said Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "It will attract all kinds of new players, and thoroughly satisfy the hard-core gamers."

One of Wii's launch titles will be Wii Sports, a new type of product designed to expand the video game experience to everyone, regardless of age, gender or gaming experience. These games will form the bridge that connects current gamers to newcomers. Wii Sports will include a tennis game that lets up to four players swing at, hear and feel the ball. Anyone can pick up the Wii Remote and start hitting straight shots and lobs, with top spin or a slice, using their forehand or backhand, simply by simulating the arm and wrist movements of a real tennis game. In the baseball game, players can hit or pitch a baseball using the Wii Remote as the characters on the screen mimic their movements. And in the golf game, players can drive the fairways or putt for the cup simply by swinging the Wii Remote as if they were swinging a real golf club. Games can be played with small, precise hand movements, but it's likely people will want to immerse themselves physically in the reality of the experience.

The Legend of Zelda: Twilight Princess also will launch at the same time as Wii. It will thrill gamers with its captivating storyline, stunning game play and gorgeous look. The game makes use of the unique Wii Remote and Nunchuk controller for elements like fishing and special sword attacks.

Other Wii games in development include Metroid Prime 3: Corruption, which redefines how first-person shooters look and feel. Players use the Wii Remote as their pinpoint-accurate arm cannon, while the Nunchuk attachment can be used to deploy a variety of functions, such as the Grapple Beam. The amazing Super Mario Galaxy represents a crowning achievement for legendary Nintendo game designer Shigeru Miyamoto and his team. Mario floats from planet to planet while performing massive zero-gravity jumps in an environment new to gaming fans.

Excite Truck builds on a classic Nintendo franchise, but features a radical play mechanic in which players hold the Wii Remote sideways like a steering wheel. On jumps, they must balance it to make sure their vehicle lands squarely and earns a turbo boost. Many games make racing look real, but Nintendo also makes it feel real. WarioWare: Smooth Moves contains about 200 microgames that will have players holding the Wii Remote to their hips to do a hula-hoop motion, curling it like a barbell or putting it on their head and doing squats.

The Wii console already enjoys strong third-party support. Nintendo is working with every major publisher worldwide to create fresh intellectual properties and host strong, classic franchises on the console. Gamers can look forward to multiple offerings, including:


Tony Hawk's Downhill Jam, Marvel: Ultimate Alliance and Call of Duty 3 from Activision
Sonic and Super Monkey Ball games from Sega
Dragon Quest Swords: The Masked Queen and the Tower of Mirrors and Codename: Final Fantasy Crystal Chronicles: Crystal Bearers from Square Enix
Madden NFL from Electronic Arts
Rayman Raving Rabbids and Red Steel, the only original first-person game built from the ground up exclusively for the Wii launch, from Ubisoft
and a SpongeBob SquarePants title from THQ
Gamers also can expect ground-breaking offerings from Atari, Buena Vista Games, Eidos, Konami Digital Entertainment, Majesco, Mastiff, Midway Games, Namco Bandai Games, Atlus and SNK. Nintendo and publishers large and small worldwide will introduce original franchises of all kinds, aimed both at pleasing the hard-core crowd and encouraging new generations and demographics of people to play.

"Once again Nintendo has challenged the status quo and opened new creative landscapes for us," says John Schappert, EA Canada's senior vice president and group studio general manager. "We look forward to creating original experiences for the Wii console while seeing how some of our best sellers play using the extraordinary controllers."

In addition to a healthy selection of new games, Wii will enjoy one of the largest launch libraries in video game history thanks to its built-in Virtual Console and backward compatibility with Nintendo GameCube. The Virtual Console provides downloadable access to Nintendo games from the NES, Super NES and Nintendo 64. The Virtual Console also will feature a "best of" selection from Sega Genesis titles and games from the TurboGrafx console (a system jointly developed by NEC and Hudson).

Wii will launch worldwide in the fourth quarter of 2006. Prices and other launch details will be announced at a later date.

PLAYSTATION®3 LAUNCHES ON NOVEMBER 17, 2006 IN NORTH AMERICA

Los Angeles, May 8, 2006 – Sony Computer Entertainment America (SCEA) announced today that it would launch PLAYSTATION®3 (PS3) in “Clear Black” in North America on November 17, 2006, as part of a worldwide simultaneous launch.

PS3 is the most advanced computer system that serves as a platform to enjoy next generation computer entertainment contents in the home, realized through the combination of Cell and RSX™ processors, in addition to the playability of a vast catalog of PlayStation® and PlayStation®2 software titles.
Having Giga-bit Ethernet and a pre-installed hard disk drive (HDD) as standard in PS3, users will be able to download a variety of contents as well as access on-line games and services over the network.

Equipped with basic input/output ports, PS3 supports a broad range of displays from conventional NTSC/PAL standard TVs to the latest full HD (1080i/1080p) flat panel displays, offering the joy of the most advanced computer entertainment contents to homes around the world. For use in living rooms, maximum heat and noise reduction has been achieved with a noise level equivalent to that of the current slim-line PlayStation 2.

With the overwhelming computational power of the Cell processor, PS3 is capable of playing back content from Blu-ray (BD) disc at a bit rate of multiplex 48Mbps with ease, the maximum bit rate defined in BD standards.

The new controller for PS3 has been created by refining and improving the world’s most popular PlayStation controller which has shipped more than several hundred million units worldwide. The controller for PS3 employs a high-precision, highly sensitive six-axis sensing system that is capable of processing all parameters within the controller itself, thereby eliminating the need for any additional settings on the display system. By applying this technology, it will become possible to freely control the PS3 system over the network.

While further enhancing the joy of entertainment on PlayStation 2 and PSP™ (PlayStation®Portable) system, SCEA will vigorously promote PS3 as the next generation computer entertainment platform.

NVIDIA and Alienware Showcase World's First SLI™ Notebook with Dual GeForce® Go 7900 GPUs at E3

ELECTRONIC ENTERTAINMENT EXPO—LOS ANGELES, CA—May 10, 2006—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today announced it will demonstrate Alienware notebooks based on NVIDIA SLI technology—the world’s first available notebooks to feature dual GeForce Go 7900 series graphics processing units (GPUs), at E3 in Los Angeles. Delivering new levels of visual realism at extreme high-definition (XHD) resolutions of 1680x1050 and higher, NVIDIA SLI technology enables dual NVIDIA® GPUs to be used in notebooks based on the NVIDIA nForce®4 SLI core-logic solution.

These new enthusiast notebooks, targeted at one of the fastest growing segments of the consumer notebook market, are among the fastest available dual GPU gaming notebooks in the world. The Alienware Aurora mALX notebook with a 19" display will be powered by two top-of-the-line NVIDIA GeForce Go 7900 GTX GPUs. The 17" Alienware Aurora™ m9700 will be powered by dual high-performance GeForce Go 7900 GS GPUs.

"With NVIDIA GPUs and SLI technology, Alienware has closed the performance gap between mobile and desktop systems with the introduction of our latest mobile systems," said Mark Vena, Vice President of Marketing for Alienware. "The Aurora m9700 and Aurora mALX give customers two incredibly powerful and exciting new mobile options and these new systems underscore Alienware’s ongoing commitment to uncompromised performance at home, the office or on the road."

"By combining dual NVIDIA GeForce Go 7900 Series GPUs with SLI technology, Alienware's new notebooks unleash a new level of graphics performance for mobile gamers," said Jeff Fisher, Senior Vice President of the GPU Business at NVIDIA. "Gamers on the go will be able to turn up their 3D quality settings at XHD resolutions for a greatly enhanced level of realism and immersion."

Intel® Core™2 Duo Processor Unified Brand Name For Upcoming PC, Laptop Processors

SANTA CLARA, Calif., May 8, 2006 – The Intel® Core™2 Duo processor is the new brand for Intel Corporation’s upcoming powerful and more energy-efficient processor families for desktop and laptop computers that will arrive in the third quarter, the company announced today.

Formerly codenamed Conroe and Merom, the Intel Core 2 Duo processors for desktop and notebooks PCs respectively are based on the newly designed Intel® Core™ microarchitecture and will include two processing cores — or brains — per chip, hence the “Duo” addition. Intel will also call its highest performing processor for enthusiast and gamers the Intel® Core™2 Extreme processor.

These ground-breaking processors will be built on Intel’s advanced 65-nanometer design and manufacturing process technology that shrinks a processor’s circuitry and transistors. This combination will deliver higher-performing, yet more energy-efficient processors that will spur more capable, stylish, silent and smaller mobile and desktop PCs while saving on electricity usage.

“With this unified PC and notebook brand and microarchitecture, everyone will have a simple way to choose the most powerful and energy-efficient processors in the world, and developers will be able to more easily write optimized software just once for a variety of computing segments,” said Eric Kim, Intel senior vice president and chief marketing officer. “We want these processors to be the heart and soul of computers that are increasingly bringing magic to our digital lifestyles.”

Having a common microarchitecture for the consumer, gaming, notebook and business desktop market segments makes it easier for computer developers to create more efficient software applications and can share capabilities across all categories if necessary.

The dual-core processors will include the industry’s largest integrated cache or memory reservoir called Intel® Advanced Smart Cache that includes a unique design for faster performance on memory intensive applications. The products will also support such features as enhanced security, virtualization and manageability built right into the processors.

Consumers and businesses will also be able to purchase these processors as part of Intel’s market-focused platforms, a collection of Intel hardware and software technology innovation designed and tested together and tailored to specific computing needs. Intel offers wireless computing, in-home entertainment or business productivity platforms through the company’s Intel® Centrino® Duo mobile technology, Intel® Viiv™ technology and Intel® vPro™ technology brands respectively, all of which are powered by versions of these new processors.

Starting with these new brands, the “2” will signal the arrival of a new generation of technology to the Intel® Core™ processor line. In order to be consistent with current Intel Core processor naming, Intel will continue to use such terms as “Duo” to creatively and effectively indicate the number of processing cores per product.

GIGABYTE Poseidon series Chassis -- For Your Own Life-Style

Poseidon is the god of the sea, who has the power to calm the seas. GIGABYTE Poseidon Chassis series, named after the god of the sea represents the superior Aluminum covers. By the design of 12 cm front and back silent fan, it provides optimal system thermal solution. The most special here is users can easily install and maintain the system by its internal compact wiring and tool less design. Another characteristic needed to be highlight here is the patent front side light beam projector and changeable side panel, which help users to create their own style.

Superior aluminum panel design
GIGABYTE Poseidon Chassis series provides user two colors, silver and black. By the design of 3 mm aluminum front panel, it can decrease noise and electromagnetic wave. Fine and delicate art work presents aesthetic feeling and charming atmosphere

12cm Front and back silent fan
12cm front and back silent fans (1000 RPM), provides superior thermal solution and silent environment.

Fully supports liquid cooling systems
The chassis provides a radiator placement in the path of one of the 120mm case exhaust fans and 2 coolant-pipe holes situated next to the 7 expansion card slots at the rear of the case. The GIGABYTE 3D Galaxy Liquid Cooling System is an ideal mate for the Poseidon chassis.

Internal Cable Management
Poseidon chassis provides users a clean assembly environment. Users won't need to worry about messy cables inside the chassis.

Patent front side light beam projector
Customizable light beam projector with changeable LED, provides two choices of color. A unique characteristic is the light beam that can be customized by the user to project the image of their choice. It's a personal style chassis.

Integrated interchangeable transparent / ventilation side panels
The side panel of Poseidon chassis provides two choices for users - Ventilation side panel and transparent side panel. For users who like fancy liquid cooling system for example, they will prefer the transparent side panel to view the brilliant internal water cooling system.

GIGABYTE Technology Will great launch in CeBIT 2006 with its New Digital Home Series Products

With the approaching trend of "Digital Home" as well the popularizations of wireless application, the feature of PC for mere calculation can no longer accommodate to the demands of people in their life, hoping to get access to entertainment information whenever and wherever possible. As of lately, most products in pursuance to family multimedia entertainment have gradually been received with increasing attention and favor by the massive consumers. For GIGA-BYTE Technology which has always focused on providing refined digital home products and is extending product lines with its technology advancement as a continuation of its digitalized and wireless applications, as of such, it is going to put forth to the market with multiple selections of digital home series products which consumers should find their first encounter to these products in CeBIT 2006. The debutant of these digital home products proclaim the determination of GIGABYTE into this very market.

H Series Products - The Fashionably-designed Outlook of Family Entertainment Center
H663, H963, and H971 have utilized the latest Viiv digital home platform technology by Intel as well as the operation system carrying Windows XP Media Center Edition. As for its outlook, the design has exploited AV-like style, in perfect harmony to the design of family living environment. In addition, these models also own several technologies unique of its kind, for instances its unique fan control technology as well as heat copper piping cooler, which exclusively demonstrate flawless silence performance! Therefore, GIGABYTE H series can, rendering comprehensive and complex functions, merely make use of a specialized remote controller; one can then get access to digital audio-visual entertainment anywhere at home, realizing with ease the wonderful dream of digital home.

HDMA - Digital home Media Adapter
Home digital media adapter (HDMA) can be connected to any PC wired to the network so as to function as a family server. Then HDMA can be made use of to work with any monitor or display panel, and it can get access to browse, store and select, and share information from the database. Presently, one PC can be connected to several HDMA, while the functions of browsing, storing and selecting won’t be affected in any way. HDMA can then accommodate to the family demands of several PCs, while saving up a great deal of budget for PC purchase.

A963 - master work of mini-PC
A963 is now carrying the latest Core processor (MoDT, Mobile on desktop PC) and it has sufficiently demonstrated its specific features of low-power consumption, and low-noise. The novel device is light in weight, while compact with every components in need equipped. For instance, there is 6-in-1 card reader, internally built DVD-Combo disk, IEEE 1394 port, and USB 2.0 port, and most of all, it is internally built with mini-PC interface which is very convenient to install TV tuner card and wireless LAN card. Furthermore, A963 has also been cleared and certified of the latest Viiv digital home platform technology by Intel, which has, as being facilitated with light yet quality outlook, largely save a great deal of personal space, but also rendered audio-visual entertainment to study or even bedroom. Thus, the new system is capable of satisfying individuals in their personal space listening to music, watching TV, writing report, playing game, and viewing the latest films, furnishing them with demands from daily life, entertainment, and work.

Dr. Fang, General manager of GIGA-BYTE Technology for Digital Home Business Unit, Indicated "as being tremendously led by the two giant software and hardware brands Intel and Microsoft, each of the peripheral product manufacturers have, in subsequence, marketed various series of interesting models, and outlooks, yet mutually interactive digital home products. And the interaction and connection of such development among 3C products will only get closer and closer, so that the vision accomplishing digital home can be gradually be realized in 2006, while the trend for digital home will simply create a brand new niche that will transit from the era of micro-profit for PC to the revitalized new niche for business growth and opening."

MPX Audio iThunder iPod iBoom iBox

MPX Audio chose the big E3 get-together in L.A. to roll out its iThunder boombox, compatible with any iPod that’s ever been made. It’s got a couple of 4-inch speakers, a retractable boombox-style spring-loaded carrying handle and an infrared remote.

Plug it into AC power at home or load it up with a giant handful of eight C batteries for rocking out on the road. Available in your choice of white or black, it’s $200.

New iPod Boombox Fits Any iPod [Wired Blogs]

Mackie Self-Powered Speakers

We wish someone had told us about this years ago, before we wasted money on fancy stereo systems that blow every time we have a party.

We just bought two self-powered speakers, Mackie 450s. Setup was very easy. The speakers came with power cables, and nothing else. We got an XLR-XLR cable to chain the two speakers. And an XLR adapter. Plugged in our tiny iPod shuffle — and huge sound filled our apartment.

Awesome. Never have speakers so powerful been controlled from so tiny a device. Now we can throw out our pointless high-end amp, which they said was perfectly matched to the speakers, now defunct, that we bought. Liars.

British Man Invents 8,000 Mile Per Gallon Car

While it’s not quite a Lexus, it is a start. A enterprising fellow from Britain invented a car that he believes can go 8,000 miles before it needs a fill up. It cost only $3,689 to build and weighs 126 pounds. The inventor, Andy Green, is no stranger to inventing fuel efficient cars and is the current record holder in Britain for such engineering. Taking two years to build, this isn’t exactly the most powerful car on the block, powered by only a 35cc engine. The car is to be entered in a competition in France to determine the most fuel efficient car, where rules state that all such cars must be able to plod along at a blazing 18 miles per hour. So for all of you out there feeling the pinch at the gas pump, might you want consider looking like a dork and watching children in tricycles go faster than you.

Cars That Are Smarter Than You Are

Hot new auto gadgets are coming down the road--but beware privacy potholes.

Dan Tynan
From the May 2006 issue of PC World magazine


A few gadgets have truly changed my life. One was a dual-screen DVD player that we put in our aging minivan. Overnight we could take the kids on long road trips without constant whining, fighting, or Happy Meal toys whizzing past my ear while I was negotiating traffic.

Yet that DVD player is nothing compared with what's coming down the pike. This year we'll see a whole fleet of automobile gadgets that combine navigation, safety, and entertainment systems, and possibly some products that deliver live video and Internet connections. But these gizmos certainly won't be cheap, and you may encounter speed bumps along the way.

The convergence of auto and digital technologies is clear from devices such as the Pioneer AVIC-Z1 audio system ($2250, www.pioneerelectronics.com, out this spring), which offers turn-by-turn directions, connects to your iPod, and plays DVDs on a 7-inch LCD. Subscribe to XM Radio's NavTraffic ($17 a month, including 150-plus channels of satellite radio), and the Z1 will alert you to traffic jams and suggest other routes. Garmin's StreetPilot 7200 ($1616, www.garmin.com, available now) also features live traffic data from XM or Clear Channel on its 7-inch touch screen, along with SD Card support so you can load new maps or play MP3s and audio books.

This spring, Jaguar plans to offer an add-on entertainment system that plays back music, photos, or movies stored on flash memory cards such as SD, MMC, or Memory Stick, as well as a satellite-based antitheft service. If your car is stolen, you can call your service provider to find out where it is; or you can subscribe to a $15-per-month plan that "breadcrumbs" your vehicle, tracking its precise location and speed every few minutes.

Once available only in luxury models, such tracking systems are becoming inexpensive and widespread enough for every car owner to have one, says Hap Flaherty, vice president of marketing for MicroTrakgps in Dallas, which makes Jaguar's antitheft tracking system.

Microsoft is getting into cars in a big way. The software colossus provides navigation software for 61 models, as well as for the AVIC-Z1 and other add-on products, says Mark Spain, director of Microsoft's Automotive Business Unit. The company also recently teamed with European automaker Fiat to bring wireless Net connectivity to the road. When drivers see a warning light indicating a car problem, they can press a button on the Fiat's dash to receive an instant text response clarifying the issue, which the car reads back aloud. Spain says such features will eventually reach U.S. cars.

The best may be yet to come. Comcast, Delphi, and Sirius plan to send live video feeds to the backseat, possibly in time for 2007's cars. Aeris Networks, which offers cellular communications services for fleet vehicles, says it's designing a system for delivering broadband movies and music that's due before year's end.


Big Brother on Board
But you could pay a big price for all this cool stuff, and not just in money. If you can track your vehicle's movements, so can the cops or any attorney with a court order. Insurance firms will want your road data; some already offer discounts to customers who share their records (provided, of course, they don't drive like maniacs).

And when it comes to sharing your data with, say, a store or a restaurant that you drive by each day, data collectors are in the driver's seat. That doesn't mean your car will get beamed ads every time you pass a KFC, but you might receive other marketing offers based on your driving habits. Every company offering these products and services vows to protect the privacy of such information, and maybe they will. But U.S. firms have an extremely poor track record on other forms of data sharing.

My advice? Don't drive blindly into this new car tech. Ease into it with your eyes open and your foot near the brake.

Contributing Editor Dan Tynan is the author of Computer Privacy Annoyances (O'Reilly Media, 2005). You can send e-mail to him at gadgetfreak@pcworld.com.

Report: Softbank and Apple to co-develop iPod phones

Softbank Corp. and Apple Computer Inc. plan to jointly develop cellular phone handsets that have built-in iPod digital music players and can download songs directly from Apple's iTunes Music Store, The Nihon Keizai Shimbun is reporting.


According to the report, Softbank President Masayoshi Son and Apple chief executive Steve Jobs have already met and reached a basic agreement on the cell phone partnership.

The two companies will reportedly first develop a 3G cell phone model that incorporate functions reminiscent of Apple's popular iPod, eliminating the need for consumers to carry two separate devices.

"These handsets are to be released in Japan sometime this year at the earliest," the report states.

Softbank, which became a cell phone service provider by acquiring the Japanese unit of British mobile phone company Vodafone Group Plc, was reportedly chosen by Apple because the overseas company plans to offer high-speed Internet access for cell phones in Japan.

Apple plans to later introduce similar media-enabled cell phones in the United States, the report adds. Details such as the fee for downloading songs is said to be up for discussion amongst the two companies at a later date.

The reliability of the report is unknown.